When the Downtown Everett Association approached us to create some fresh content for their new website, the presented us with a unique challenge: produce 2 videos directed towards 2 unique audiences. The first would be targeted to the general public introducing them to the growing Downtown Everett corridor as an exciting destination for shopping, dining, and entertainment; and the second to businesses and organizations, encouraging them to consider Downtown Everett as the perfect place to base their operations. We spent several weeks capturing footage and interviews throughout the area, and worked closely with the client to ensure that both videos clearly communicated what they wanted.
Ralph Helm 